What is the concise expression of purpose that a leader communicates to their team called?

The concise expression of purpose that a leader communicates to their team is known as Command Intent. This concept involves outlining the leader's objectives, the rationale behind them, and how they envision achieving these objectives, while also providing guidance on the approach the team should take to fulfill these goals. Command Intent is essential in ensuring that team members understand not only what they are trying to achieve but also the reasons behind the mission. This clarity helps to align the team's efforts, encourages initiative, and fosters a shared sense of purpose among members.

In contrast, a Mission Statement typically articulates the overarching goals and values of an organization rather than providing specific tactical guidance for executing tasks. A Vision Statement offers a broader aspirational outlook, depicting what the organization aims to achieve in the long term. A Leadership Directive, while it may provide instructions, does not encapsulate the same level of strategic intent that Command Intent conveys regarding purpose and alignment within a team.